Your domain of activity :
Knowing readers fully and automating subscription services
Press organizations and online editorial content providers need solutions that are both specialized and global: readers' preferences, age and mobility change constantly. A better knowledge of subscribers and prospects enables a greater ability to anticipate their interests.

CALYPSO TOP PRESS is the most complete solution available in the market today. Its functionalities are specifically tailored to the press organizations' goal of managing subscribers globally.

CALYPSO TOP PRESS helps recruiting an increasing number of subscribers and facilitates retention efforts over the long term.


Activity CALYPSO TOP PRESS Services
Marketing A rich and complete database of subscribers enhanced with relationship management tools. A dedicated Internet access allows subscribers to manage their own subscription.
Subscription Management Management of all types news media supports, irrespective of periodicity, qualification of prospects, budget management and automatic tasks.
Reporting Customized sales, marketing and subscription statistics.
Logistics Fullfilment and integration of the back-office to the information systems of all of the critical players (banks, routers, etc.).

For additional information: calypso@publicis-technology.com